Sunday , 25 June 2017


Jeff Barto, Chief Evangelist of Symantec on Future Vision, Cloud Industry and HostingCon

Q&A with CloudPOST’s Contributing Editor, Kathy Xu

Jeff Barto, Chief Evangelist, SymantecCloudPOST recently spoke with Symantec’s Chief Evangelist, Jeff Barto, who is a trust strategist and value advocate in Symantec’s Website Security Solutions business unit. In this CloudPOST Q&A, Mr. Barto discusses his passionate interest in establishing and projecting fundamental trust on the internet, Symantec’s interest in meeting with hosting providers at HostingCon Global 2017, and the evolving cloud industry.

CloudPOST, Kathy Xu (CP-KX) Question: Tell our readers about your company: What do you do and what problems are you attempting to solve? 

Symantec, Jeff Barto (Symantec-JB) Answer: Symantec is the world’s leading cybersecurity company. We help organizations, governments and people secure their most important data wherever it lives. Symantec’s Website Security division is the original and most experienced provider of SSL/TLS certificates worldwide, and the only provider of integrated Complete Website Security for enterprises, and of monetizable complimentary SSL/TLS certificates for hosting partners.

CP-KX Q: What has your company achieved that makes it unique in the industry?

Symantec-JB A: Among SSL/TLS certificate providers, Symantec has the longest sustained innovation and uptime, and its Norton Secured Seal is consistently the most recognized trust mark on the entire internet. Symantec SSL/TLS certificates secure 90 percent of Fortune 500 companies and 96 of the 100 largest banks worldwide.

CP-KX Q: How do you see the cloud industry evolving?

Symantec-JB A: Providing security in cloud environments is a complex undertaking. Recently, browsers like Google Chrome and Mozilla Firefox began flagging websites lacking basic SSL/TLS encryption as “not secure” – a glaring warning, unavoidable to visitors to such sites. This is a game-changer for the internet in general, as this policy effectively enforces an encryption mandate where sites must be secure to stay viable. But encryption is just one aspect of security. Specifically, encryption doesn’t represent the trustworthiness of the site, nor the organization which runs it. As consumers and businesses worldwide face constantly evolving cybersecurity threats, they seek reassurances of security and trust from the sites and businesses they transact with, presenting one of the greatest challenges the cloud has faced thus far, but also one of the greatest opportunities.

CP-KX A: How are you looking to strategically move your business within the next few years?

Symantec-JB Q: Symantec envisions a day when every website is secure – and that means not just encrypted, but also validated. This vision mandates that data is always secured as it transits the internet, but equally that users are assured of the legitimacy of every site and business on the internet. In the next few years, Symantec aspires to bring security to the web through hosting and cloud providers who can make security native to every site upon inception.

CP-KX A: What would you like to accomplish at HostingCon?

Symantec-JB A: We want to meet with hosting providers who are looking to help their customers navigate browsers’ new encryption mandate, and at the same time leverage that opportunity to increase revenue and profits through quickly-monetizable security upsells.

CP-KX: Thank you for your time and best of luck at HostingCon.

Readers, if you are interested in learning more about Symantec, the world’s leading cybersecurity company, visit https://www.symantec.com/.

If you would like to attend HostingCon, please register by clicking here. Follow all things HostingCon on Twitter with the hashtag #HostingCon.

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