– Adam Stern, founder and CEO of Infinitely Virtual, says:
Infrastructure as a Service (IaaS) cloud offerings have been flirting with commoditization over the past several years. IaaS behemoths can drop prices to kill competition, but as customer cloud strategies mature, pricing isn’t the only way to select an IaaS provider. In fact, the low-cost, bare-bones IaaS cloud offerings of the mega-providers usually don’t offer small and midsize businesses (SMBs) the professional services they need. More nimble IaaS providers, which cater to the SMB market, are differentiating themselves from their larger competitors by providing value-added services, giving SMBs the option of selecting those services that best fit their IT cloud server hosting needs.
Taking a step back, IaaS is a type of cloud computing platform in which the SMB “rents” its IT infrastructure, lock, stock and barrel — storage, processing, networking, and other resources. SMBs access these resources over the Internet (in other words, via the cloud) on a pay-per-use model. With traditional cloud server hosting services, IT infrastructure is rented out for specific periods of time, with a pre-determined hardware configuration; the client pays for the time and configuration, regardless of actual use. With an IaaS cloud computing infrastructure, however, SMBs can dynamically scale the configuration to meet their changing needs, and are billed only for the services they actually use.
IaaS providers are focusing their offerings around features that are not easily commoditized to avoid competing with their larger counterparts. This is creating a buyer’s market for SMBs that are considering moving their infrastructure to a cloud server.
Traditionally, IaaS providers offered storage capacity to their customers, and the SMB had to tackle data and application assessment and migration on its own. But recently, IaaS providers are offering professional services, such as disaster recovery, data center and migration services, making the transition to cloud server hosting an easier process for SMBs.
Because various industries have distinct requirements from cloud hosting, some IaaS providers are tailoring their value-added services to specific vertical markets. For example, SMBs in the media and finance markets prefer to move securely from their private cloud environments to public cloud environments on a private VLAN. Accordingly, SMBs in those markets should consider IaaS providers that include utility-based billing and private-to-
public cloud bursting technology among their offerings.
These specialized offerings not only make IaaS providers more competitive and differentiated, they give SMBs greater choice – a true win-win.