Shea Long - TierPointBy Shea Long, Senior Vice President-Products, TierPoint

Disaster Recovery-as-a-Service (DRaaS) is emerging as a fundamental component of the cloud services landscape because it provides a way to protect against data loss from your own servers or from other cloud services. The two primary types of DRaaS are cloud-to-cloud and cloud-to-server. Each has unique benefits but are both part of the broader DRaaS solution set that is growing in popularity.

Large enterprise organizations are not the only ones buying DRaaS. Mid-sized companies can reap the benefits too. The big benefit that drives interest is risk mitigation. No one wants to be caught without the ability to recover their data in the event of a crash. DRaaS is also growing because companies recognize the substantial cost of unplanned downtime. IDC, a market research, analysis and advisory firm, has uncovered that the average revenue lost per hour of downtime in midsize companies is significant: nearly $60,000 for manufacturing firms, $158,000 for healthcare businesses and $400,000 for retail businesses. A significant storm, single lightning strike, and even human error can put an entire operation at risk.

Gartner Research predicted that, “By 2018, the number of organizations using disaster recovery as a service will exceed the number of organizations using traditional, syndicated recovery services.”

Another reason for DRaaS’ growth is that more organizations are utilizing hybrid IT to balance the mix of IT services between a cloud provider and their own internal data centers. Hybrid IT provides organizations with more flexibility to scale up their storage and compute needs and shift workloads to the right resources, with the added benefit of having it all managed through a single pane of glass.

TierPoint’s DRaaS approach centers on a platform of managed resilience that is underpinned by software-defined technologies. Essentially, that means that software provides more stability and security because resources can be easily moved around in real-time. Clients have the power to adapt to changing requirements more quickly. TierPoint also makes it easy to incorporate a managed services model where it makes sense, allowing clients the opportunity to work on those projects and initiatives that drive more business efficiencies.

Organizations today are striving to determine how much cloud they need and for what workloads. They are concerned about security and performance, and have to be prepared for natural disasters, such as the recent flooding in Louisiana. They are learning that it isn’t all one way or another. Our best advice is to find a technology partner who will listen to your business needs, give you a variety of options and then help you make the right choices to give you a flexible, scalable IT infrastructure that protects your organization and helps you serve your customers.

About the Author

As Senior Vice President-Products at TierPoint, Shea Long brings over 23 years of experience driving growth and innovation for technology companies, including Savvis, CenturyLink, AT&T and Unisys. He is responsible for directing, developing and growing the product portfolio for cloud, managed services and colocation solutions for the company.