Originally posted on Data Center POST

With a data center boom underway, discerning investors are awakening to the digital economy.  With roughly 4.66 billion people around the world using the internet – close to 60 percent of the world’s total population – and a concerted effort to bridge the digital divide, digital communications will continue to spread. This doesn’t even account for all of the devices, the distribution of data such as video and streaming content, or the proliferation of cloud storage, where everyone’s social media content, photos, personal videos and more are stored.  Compound that with increasing business use of digital everything and the need to keep data for many years due to regulatory requirements – the digital economy is on the rise. 

According to research from the dataportal.com, internet users grow at an annualized rate of more than 7 percent – or the equivalent of about 875,000 new users each day. This growth rate compounds when you consider social media use, online education, the digital transformation of businesses everywhere – and at home too. All of this data is stored in data centers – and that demand is equally on the rise.

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