Originally posted to Data Center POST

In recent years, the way content is created and consumed has fundamentally shifted. The meteoric rise of streaming and online content provided by OTT (Over-the-Top) entities — such as Netflix, Amazon Prime and Youtube — is redefining requirements throughout the technology, telecom and end-user spheres. As a predominant facet of expanding bandwidth requirements, video streaming capabilities are putting pressure on players across the telecommunications industry to reconfigure their network strategies. While plenty of opportunities exist in this new world of content, if telecom operators fail to figure out a way to successfully deliver the necessary capacity, they risk falling behind and ultimately losing their edge. 

OTT media services, or third-party streaming media services provided directly to viewers over the internet, are dominating. In fact, The 2018 Global Internet Phenomena Report from networking equipment company Sandvine recently revealed that nearly 58 percent of all downstream internet traffic consists of video streaming. 

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